Why Max doesn't need HBO's name recognition—behind the rebrand
Por um escritor misterioso
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Why Max Dropped The HBO Name (And Why This Could Be Good For HBO)
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All About Max: Your Guide to the Rebranded HBO Max
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HBO Max Rebrand 2023 [What the Name Change Means for You]
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What We Can Learn From Rebranding Fails
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Can HBO Max Rebrand Avoid Becoming Internet Roadkill? - Bloomberg
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Warner Bros. Discovery Stock: Why Renaming 'HBO' from 'HBO Max' Is Secretly Genius (WBD)
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HBO Max Is Having an Identity Crisis - Tech Advisor
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