Coca-Cola Cancels Campaign Due to Translation Blunder
Por um escritor misterioso
Descrição
Coca-Cola has been forced to cancel a Canadian advertising campaign that combined randomly generated English and French words and displayed them on the inside of bottle tops after an woman in Edmonton, Canada received one that said “You Retard.”
Hofstede's cultural dimensions theory is a framework for cross-cultural communication and is still used today, despite being published in the late 1970's.
Hofstede's cultural dimensions theory is a framework for cross-cultural communication and is still used today, despite being published in the late 1970's.
Make sure your global marketing isn't lost in translation
Coca-Cola's marketing slogan backfires in New Zealand
4 Brand Blunders that Transcreation could have Avoided - Terra
Coca-Cola apologizes for 'insensitive' ad featuring indigenous
2005 Annual Report - Coca-Cola Amatil
Twitter Users Blast Coke Bottle Personalization Tool for Allowing
FRONTLINE, The Persuaders, Season 2004, Episode 15
Coca-Cola hopes 2 new flavors continue Diet Coke revitalization
Coca-Cola on Track to Meet 100% Water Replenishment Goal - Global
de
por adulto (o preço varia de acordo com o tamanho do grupo)
